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Stand Out From the Competition
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There are lots of nonprofits in the US, and more all the time.
For every major donor prospect you are calling on there are likely 8 – 10 other organizations also considering that person as a major donor prospect.
What are you bringing to your donors that differentiates you from others?
Here are a few things that will help you reach the head of the line:
- Be honest, trustworthy and credible.
- Prepare, prepare, prepare – get yourself into a position of relaxed confidence. Tina Fey has told us that this is the state of mind that allows you to do your best work.
- Ask the question, in your own voice, “Will you be disposing of any assets in the near future.” (This can start a conversation about an asset-based gift which will very often be much better for the donor and your organization).
- Agree to a contract (terms of the meeting) prior to or immediately into your meeting: state purpose of your meeting and confirm the allowable time frame and other logistics.
- Never assume the person you are meeting with has a good grasp of the priorities of your organization and/or all the creative tools available for tax advantaged giving.
- Practice appropriate etiquette.
Stir in some passion and creativity and you are sure to stand out.