The Approach Less Taken

If you’re engaging a donor for a single purpose, such as a gift to a campaign, you'll find that traditional fact-finding discussions are generally successful. However, rarely if ever will you find traditional fact-finding interactions leading to commitments from donors that will truly make a difference long-term for your organization.

Building Trust

The Oxford English Dictionary defines trust as "firm belief in the reliability, truth, ability, or strength of character." Other dictionaries give a host of synonyms: Reliable, good, honest, effective, fair; confidence, integrity, strength, ability, surety.